Toyota’s reputation could be tarnished for years
Toyota will occur in the future lead to near meaninglessness and death.
Not my words but those of Akio Toyoda, chairman of Toyota.
He does not remember anything, the overall response to the persistence of more than eight million cars, but in a speech before the National Press Club of Japan October 2, 2009.
At that time, before the security problems in recent years a number of quality problems and security slipping reputation, sent a Toyota.
The decline is there for everyone. It was written with the company’s turnover and results of earnings reports in the months of steady decline.
Sell more cars from General Motors (GM) and become the largest automaker in the world is still officially a target for Japanese automakers.
However, the volume increased: in 2002, when the company’s market share stood at just over 10%, while Toyota President Fujio Cho, has submitted a plan with 15% just since 2010.
A year ago, when GM ran out of money has increased by Toyota in the top slot inevitable. In 2008, Toyota sold 8.9 million, while GM sold 8.3 million vehicles.
But the rot had already begun, Toyota released a warning on the first results for the full year. A follow-up was reported in spring 2009, a $ 436.9bn (4,4 2.9 billion at the time) operating loss for the year to March.
The company is in crisis.
In June, Mr. Toyoda head of a large automobile, said that four months after the former president of Toyota Katsuaki Watanabe, was removed in a humiliating ceremony in front of 400 executives from Toyota.
Toyota has great and far from their customers, he said, noting in his speech to achieve critical management companies for the lack of discipline, at most, and arrogance, he called the arrogance born of success.
A few weeks after taking office, Mr. Toyoda an accident in which attack traffic to allow the service agent is dead and three of his relatives are informed. Accelerator, was arrested by the carpet on the floor of the new Lexus, it was considered a possible cause.
Four precious lives lost, Mr. Toyoda said at the time. I offer my sincere condolences. The withdrawal of 3.8 million for Toyota, said the process of installing semi-permanent Floormate follow – or row contains RIP decompression driver’s side room table.
The current problem of the pedal, conducted on the past, the solution is more complex and costly.